TRAQUS is the key tool for getting to know your customers.
TRAQUS is the location data analysis platform, from which a series of key indicators are obtained in real time to understand customers, improve their shopping experience and contribute to increased sales.
TRAQUS allows you to compare performance across departments and identify in-store “hot spots” with greater customer insight and segmentation.
Functionalities
Traqus allows us to observe the behaviour of customers when they are at the physical point of sale (in the same way as it is analysed for online points of sale), contributes to increasing sales and to solving the problems of physical points of sale (PoS). It also helps us to find out the customer’s profile and the use they make of the facilities and to base decision-making on objective data.
It also allows us to optimise store layout and product distribution at points of sale, respond proactively to customer flow, analyse trends based on objective data and anticipate operational needs, compare performance across departments and identify in-store “hot spots” with greater customer insight and segmentation.
TRAQUS is an effective means of monitoring, analysing and understanding customer behaviour at the physical point of sale in the same way as it is analysed for online points of sale.
With it:
- Optimise the store layout and product distribution at the point of sale.
- Respond proactively to the flow of customers, reinforcing areas as needed.
- Analyse traffic trends and correlate them with sales data.
- Compare performance across departments, points of sale (real or virtual), regions or countries.
- Define trends based on objective data to anticipate operational needs more efficiently.
- Strengthen operations, optimise the customer experience and improve sales.
